It’s of course a boon that Twitter, Lyft, etc. are giving millions of dollars to work against Trump, but we would not have to rely on a few big businesses doing the right thing (as a reaction to another business profitting from Trump’s policies and having to deal with the subsequent financial backlash, namely Uber; that is, this is a business rather than purely ethical decision) if we the people owned and controlled the means of production. That is, if the USA were a socialist government. Then the protests, rallies, etc. would be backed by such ownership. This is what makes, in Europe, a syndicat’s protest means something politically. Rather than being, as protests in the USA, mere cries in a vacuum.